Gucci contacted me to let PSS readers know about their biggest fragrance launch ever: Gucci "Guilty". Debuting on the MTV awards in September, the fragrance has its very own film directed by Frank Miller (of "Sin City" fame) and stars Evan Rachel Wood (loved her in "Across the Universe"!) and Chris Evans (!!!). Here's a sneak peek trailer of the film for your viewing pleasure.

In the film, which was shot at Cinecitta’ Studios in Rome, the legendary home of Italian cinema, Wood blazes through the urban night in an exquisite 1953 Jaguar C-Type, formerly owned by the Italian driver Tadini.

The music is a cover of Depeche Mode’s ‘Strangelove’, given a haunting new rendition by London-based band Friendly Fires. I love it!

To top it all off for this extraordinarily extravagant launch, Gucci is giving the public (that's us) the chance to win a VIP trip to be there in person and enjoy a night of "Guilty Pleasures" (whatever that is). The lucky winner of the prize draw will receive this fantastic VIP prize package for themselves and a friend:Friday 10th Fly Business Class to LA, where a limo will whisk the winner to the legendary Chateau Marmont.Saturday 11th The winner will get the ultimate shopping experience at the Gucci boutique on Rodeo Drive, where a Gucci personal shopper will help choose a perfect outfit for the big event.Sunday 12th Another limousine ride! This time the winner will travel in style to and from the MTV VMA night at the Gibson Amphitheatre, where their VIP tickets will give them an exclusive chance to meet Evan Rachel Wood.

The competition is at www.facebook.com/Gucci between August 13th and 27th, click the Gucci Guilty tab, and enter the competition. Bon chance!