Pardon the pun. Argan oil is an ancient beauty secret from Morocco that is referred to as "liquid gold" for its nourishing properties. It also happens to be the star ingredient in a number of luxury beauty brands, but never before has it been so prominently part of a collection available in drugstore beauty retailers as it is now. Physicians Formula introduces to us, "Argan Wear", a new range containing the four products you see above, all infused with argan oil.