Flower Beauty: An In-Depth Review

Flower Beauty by Drew Barrymore In Depth Review

When was the last time a new-from-scratch beauty line was introduced to the mass market? I honestly can’t tell. And one helmed by a celebrity actress? Don’t recall. But never in my wildest dreams did I imagine how truly great this one would be. When I heard about it, initially I was skeptical. But then I read the philosophy behind the brand: quality made, luxury-grade cosmetics, with no brand advertising, so it can be sold for cheap…at Walmart. I received a few press samples (the mascara, tinted moisturizer, a nail polish in that beautiful turquoise color above that I totally forgot to mention, a lip butter, and two lipsticks) but I liked the swatches so much I went to a far-away Walmart, where they had a Flower display, and purchased $100 more of the inexpensive makeup. That bought me a lot of makeup, y’all. Click below for the review!

Click here to buy Flower Cosmetics at Walmart

  1. Tinted Moisturizer $11
  2. Quadruple-Milled Loose Face Powder $10
  3. Color Play Creme Eyeshadow $8
  4. Kiss Stick Velvet Lip Color (Matte) $7
  5. Kiss Stick High Shine Lip Color $7
  6. Ready Set Glow! Blush/Bronzer Duo $10
  7. Lip Service Lip Butter $7
  8. Long Wear Eye Liner $6
  9. Secret Service Concealer $8
  10. Extreme Measures Lengthening Mascara $7
  11. Shine On Lip Gloss $7
  12. Win Some/Rouge Some Creme Blush $8
  13. Line & Shine Lip Liner $7


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  1. Abby Reed
    05.22.2013 / 12:06 am

    that was an awesome review! i will be going home to a bigger city soon and cannot wait to check it out. i was wondering if they lip butter/sticks/glosses and other items had “safety” packaging? i guess i am always weary of drug store make up because you can always just dip your finger in something or pop the lid off of a lipstick. it doesn’t seem to have that same “freshness” or security of buying boxes or plastic wrapped items from a store like sephora.

    • 05.22.2013 / 12:52 am

      They do have safety measures however that doesn’t always stop everyone unfortunately :-/

      • Abby Reed
        05.22.2013 / 7:43 pm

        thank you! i will definitely be on this hunt this summer and check it out.

  2. 05.22.2013 / 12:22 am

    I have heard so much about this brand and this review just cements it: I must give it a try! Plus who wouldn’t want to look like Drew Berrymore?

  3. 05.22.2013 / 5:48 am

    That’s so exciting that this line is at Wal-Mart! I’ve never heard of it before, but I’m actually heading out to the burbs soon so I will have to check it out. Thanks for the review, Kristina!

    xox Lara http://www.weheartbeautyblog.com

  4. 05.22.2013 / 7:35 am

    WE were sent home with FLOWER beauty products at LuckyFABB and the khaki shimmer eyeliner is AMAZING. I need to try more of the line!

  5. 05.22.2013 / 1:33 pm

    I appreciate your HONEST review of the products, not like everything is amazing, but you suggested some good improvements. I LOVE that they are made in the US too! I’m a drugstore-cosmetics frequenter, and wouldn’t mind switching-out my current mascara fave for Flower since it is made in the US :). Thank you so much!

  6. 05.23.2013 / 2:45 am

    Just watched your video review; it was very informative. Would you be able to provide swatches of all the different colors? Thanks!

    • 05.23.2013 / 2:38 pm

      Unfortunately I do not have the time to go back and swatch everything but I did swatch most items during the video–I’m sure there are a ton of other videos out there on YouTube-land that might help you, though!

  7. 05.24.2013 / 11:40 pm

    Huh, I was wondering what that line was, I’ve saw it a few times and even grabbed a concealer last month. The color was great on me, the only problem was it dries so quickly it’s hard to blend. I put a tiny amount of the last tube of BB cream on my hand last time I went I was impressed by the coverage. Haven’t bought it though, I’m not completely sold on BB creams yet, I prefer the coverage of a liquid foundation.

  8. Heidi
    05.25.2013 / 6:55 pm

    I’ll have to give a few of these items a try. I’ve only purchased a handful of items this year that haven’t been made in the USA and I’m definitely willing to try a new product that’s made in the USA.

  9. Foranimalrights
    09.24.2014 / 2:36 am

    I LOVE FLOWER products! The product matches my skin perfect and lasts all day. More importantly the product is NOT tested on animals.So many big brands test on animals or belong to bigger companies that test on animals. FLOWER does not test on animals and is made in the USA. The makeup is great quality and in a great price range. I won’t use any other makeup now. I love the foundation and the mascara. Just tried the nail polish and I love that too 🙂

  10. 05.13.2015 / 1:06 pm

    I love Flowers Creams and Foundation. May I know one thing? How can make its foundation. can you explain this foundation recipes?

  11. Sara Alicea
    05.15.2015 / 3:22 am

    I love everything I’ve tried from flower so far. I have their lip gloss in iris I could fly, their lip butter in tempting tulip, their lengthening mascara, and one of their nail polishes, and everything I have is SOOO long wearing. Like literally everything. The mascara doesn’t smudge, the nail polish doesn’t chip, and I don’t have to touch up the lip products, like a barely at all on a calmer day.

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