Keeping Haircolor Fresh

I have been highlighting my naturally ash-blonde hair since I was a freshman in High School, and although most of the time I’ve only trusted my hair to the pros (after a few at-home box-dye scares in the late 90’s) I’ve been really impressed with just how great DIY hair coloring has become. All the more intriguing are at home salon-quality glazes/glosses, which John Frieda pioneered.

The problem I’ve always struggled with when it comes to maintaining highlighted hair, is that I lead such a busy life it can be hard to make it to the salon every 6-8 weeks.  Just found out about this new innovative/breakthrough at-home gloss treatment for color-treated hair that will be launching in January. It’s by John Frieda (no surprise there) and is designed to restore vibrancy and tonal dimension between coloring, while counteracting fading, neutralizing color change, and correcting the appearance of dull, washed out color. It comes in six “prescriptive” shades: Warm Blondes, Cool Blondes (like my own), Warm Reds, Cool Reds, Warm Brunettes and Cool Brunettes. To find out how to select the right shade for you, visit

The gloss retails for $12.99 in drugstores, and there are 6 uses per bottle, one for each weekly in-shower treatment. It’s so easy to apply, even for the time crunched like myself. You simply shampoo and condition your hair, then rinse thoroughly, and apply the treatment evenly from roots to tips, coating hair 3-5 times. Then you wash your hands with soap, leave in for at least 3 minutes, and wash it out and style as usual. The effect is amazing, and it gets even better with each use. It is a color booster, so be sure to pick your correct tone, and if you have meticulously highlighted/low-lighted hair that you’re super picky about, just know that this product is ammonia and peroxide-free, so it is not a permanent hair color, nor will it lift or lighten your existing hair color. So there’s not a whole lot to worry about. I’m still new to this product, but if it means I can stretch my $200 hair appointments by a few weeks each visit, it might even save me a couple of trips to the salon each year–an idea I’m totally loving.


It hits the shelves January 1 (well, technically you probably won’t get it til January 2nd since the 1st is a national holiday) so put this item on your shopping list–I can totally see this product being the best friend of busy moms and working professionals who want to keep looking fresh when they can’t make it into the salon. (And what’s not to love about the shiny-hair bonus?!)

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  1. Daliene @ Alamo Adventures
    12.31.2013 / 11:26 pm

    I am tempted to try one of the warm brown on my warm red color I don’t like!

    • 01.01.2014 / 3:29 pm

      Let us know how it goes! It isn’t a dramatic result (again, because it’s meant to preserve your existing color, not alter it) so if it doesn’t work, I recommend trying a semi-permanent in the tone you do want!

      • Daliene @ Alamo Adventures
        01.01.2014 / 4:34 pm

        Will do! I’m trying to be patient for a few more weeks with this color. Do you have any friends in The Woodlands area that could recommend a good salon? I didn’t have much luck with my first try here. I’d be willing to drive down to The Heights area, but Galleria/River Oaks just seems so far for an already $$$ 6 week habit. 🙂 Happy New Year!!!

    • 01.01.2014 / 3:28 pm

      Must have been the light! Definitely no pink in my hair, haha!

  2. Grit & Glamour™
    01.01.2014 / 2:53 pm

    Ooh, ooh! I’m totally trying this, since I just had red highlights put in my hair. Thanks for the review! Happy new year, sweetness!

    • 01.01.2014 / 3:27 pm

      You will love it! one thing i forgot to mention is that it cuts frizz like crazy! My hair hasn’t been this sleek since I had the Brazilian Keratin treatment 2 years ago!

      • Jen Morris
        01.01.2014 / 5:24 pm

        What!? Can’t wait to give it a try. Thanks for sharing!

  3. Rachel DeHart
    01.01.2014 / 5:40 pm

    WOW I totally want to try this. I’m trying to let my hair grow out natural, and my roots are just a hint of a shade different. Be nice to freshin it up with out dying it.

  4. jrbmed08
    01.02.2014 / 7:51 am

    I just went red a little over a week ago and have been disappointed by the amount of fading I’ve noticed in such little time. Definitely going to check this out – thanks! Do you know what day this month it hits stores?

      • jrbmed08
        01.03.2014 / 12:35 am

        Thanks! Now I see where you said that above (missed it earlier)!

  5. 01.09.2014 / 6:18 am

    But sometimes, these colors will make hairs to fall… That the only worry about it..

  6. Stylenka
    04.05.2014 / 5:09 pm

    Would it work on covering up unsightly gray roots? (inevitable between highlighting sessions)

    • 04.05.2014 / 5:17 pm

      No, this does not work on roots or grays.

      • Stylenka
        04.07.2014 / 9:07 pm

        Bummer. Thanks for letting me know. 🙂

  7. Kat
    05.18.2014 / 11:26 am

    I’m considering using the cool brunette to reduce reddish shades, however concerned about caramel highlights. What will/could happen to them. The Aveda product turned highlights a green tint.

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