Why Bloggers Are Great for Fashion PR

So I thought I’d deviate from my normal parade of sparkles and touch upon the relationship between fashion bloggers and fashion designers/publicists. I’m all for promoting fashion–as long as it’s fashion I like. In fact, you’re going to be seeing a great deal of wonderful fashion coming your way on PSS thanks to fabulous fashion publicists and some really cool companies that want to share things with you: the Pretty Committee. Anyhoo–I thought this video was particularly interesting (in my random video hops on YouTube). Here’s all you ever wanted to know about the revolution–that is, we bloggers taking the fashion world by storm. No, we’re not taking over, we’re just being given the credit we deserve. And by we I mean they. Because, I’ve never been invited to a fashion show. *tear*

If you’re involved in PR or have hired a PR firm but want to learn more about word-of-mouth marketing that takes place on blogs, youtube, and social media (twitter, facebook, etc.) then you may find my guide on Amazon helpful, called “Promote Your Product on Blogs & Social Media“.

I made it because I was bored and I loved these books–they have such a fresh message and I wish more fashion houses were tuned into this brave new world of a concept.

If you like David Yurman or Tiffany & Co, you might want to head on over to the blog sale and see if you can get your hands on something.

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  1. 03.16.2010 / 8:04 pm

    Wow! Great video! Really! I got so much out of it! One of the best videos about fashion that I’ve seen in months!

  2. 03.20.2010 / 12:20 am

    RT @prttyshnysprkly: Why Fashion Bloggers Are Great for Fashion PR http://bit.ly/dlFuCf (cc @PR_Couture @5sPR @HautePR @prsarahevans @DEprNYC @lovellpr)

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